Meta folds primary text after about 125 characters, so each copy carries two opening lines with counts: A is the one in the primary text, B swaps in for the first paragraph. Each copy pairs with its own headline and description; copy, paste into Ads Manager, done. Every line is third person, no question marks, no urgency, and every claim is one Clarion already makes on the site.
How they were written. Each copy opens on one thing the reader already knows to be true, states it in plain words, and only then names Clarion. Third person throughout, no question marks, no urgency, no clinic figures, and every claim is one Clarion already makes on the site. Headlines are cut to Meta’s 40 characters and descriptions to 30 wherever the line survives it. Where each one fits. Copy 1 is the safe default under any creative. Copy 2 and 6 carry the price and the box, so they sit under the product cards. Copy 3 and 4 are recognition, for the TV, consonants and table creatives. Copy 5 and 8 lean on sourced research and suit the news cards. Copy 7 is founder-led and only runs once Michael signs it off. Headline recommended length is 40 characters and description 30; the counts turn gold when a line runs past, which Meta allows but may truncate in some placements.